Burger Queen

by chrisharris232013

Normally, fast food ads feature yellow, orange and red colours because these are the colours that have been proven to get in touch with the feeling of hunger in our brains. This is however not a fast food ad as we know it, this is more like a conventional health and beauty ad, I made it this way as my wish is that fast food was healthy.

Using a model like Naomi Campbell symbolises strength, beauty, elegance and more importantly health, all together desirable aspects that would be valuable for a consumer to link to a brand. By using greyscale shades, the image looks more bold and dramatic like a fashion publication.